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Digital Marketing

DIGITAL MARKETING : A BEGINNER’S GUIDE 

Internet is the strongest platform for information out there seamlessly connecting billions of people all over the world. According to the latest statistics, there are around 5 billion internet users worldwide out of which 4.5 billion users using the social media!

It also simply means that whether you are an existing business or planning a startup or providing any sort of services, you need to be ahead in the internet game. 

As the billions of people are on the internet, so are the businesses with products and services they have to offer. 

Whether you are an existing business or new business you would want to be ahead of your competitors. But with so many businesses already ahead and may be quite well settled in the game, how would you actually analyze the market, understand the customer persona, identify and reach your target audience and deliver your products/services ?

This is exactly where Digital Marketing comes into picture. 

With the help of Digital Marketing one can leverage their business to the next level and reach your target audience. 

For small business one can themselves learn the skills and implement it in their business or if yours is a very large business may be consider hiring some professionals.

Hence, this also happens to be a great career decision as this opens a lot of opportunity for employment be it full time or part time/ freelancing. This is one of the emerging skill and it will be in high demand in years to come. 

So let’s get started.

TABLE OF CONTENTS :

  • What is Digital Marketing?
  • Difference b/w Traditional & Digital Marketing.
  • Digital Marketing disciplines/Concepts. 
  • What next ?

DIGITAL MARKETING :

Digital Marketing can be simply referred to as Advertising /Marketing your products or services using any digital medium. The digital medium can be your website, any search engine, social media platforms, or via emails. 

With the advent of technology Digital Marketing has become more popular and more widely used compared to traditional marketing as almost everyone spends their time on the internet.

DIFFERENCE BETWEEN TRADITIONAL & DIGITAL MARKETING : 

Firstly let’s differentiate Traditional & Digital Marketing before we learn more about the latter.

TRADITIONAL MARKETINGDIGITAL MARKETING
LIMITED REACH
NON-VERSATILE/ NON-ADAPTIVE 
LOW ENGAGEMENT
SLOW CONVERSION RATE
QUITE EXPENSIVE 
LESS EFFICIENT
STANDARD REACH 
SLOW OUTCOME
DIFFICULT TO REACH TARGET AUDIENCE

WIDE REACH
VERSATILE/ ADAPTIVE 
HIGH ENGAGEMENT
FAST CONVERSION RATE
LESS EXPENSIVE 
MORE EFFICIENT 
CUSTOMIZED REACH
FAST OUTCOME
EASY TO REACH TARGET AUDIENCE
 

DIGITAL MARKETING CONCEPTS/ COMPONENTS  :

Digital Marketing is a vast ocean. It has a lot of concepts in it. While all of these concepts are quite powerful by themselves, combining and using them as and when required by your project can give you immense results. 

The Components/Concepts are as follows :

  • SEARCH ENGINE OPTIMIZATION (SEO) :

In the most simple terms SEO is the process of optimizing the website to rank higher in the Search Engine Result Page (SERP) in order to drive more traffic.  

Search Engine Optimization include : On-Page SEO, Off-Page SEO, Technical SEO, Local SEO, White Hat SEO, Gray Hat SEO, Black Hat SEO etc.

  • SEARCH ENGINE MARKETING (SEM) :

In simple terms SEM is the process of displaying paid ads of your blog posts on the first page of the Search Engine Result Page. The major difference between SEO and SEM is that SEO is apparently less costlier than SEM but SEM does give instant results.

  • PAY PER CLICK (PPC) : 

Pay-per-click or PPC is a type of Internet Marketing. It enables the user to get traffic using paid ads. Here the advertiser pays the Publisher/Platform every time a visitor clicks the ad. Google Ads, Facebooks Ads, Instagram Ads, Twitter Ads etc come under PPC. 

  • CONTENT MARKETING :

It is the process of creating and distributing content to attract and retain customers. It helps attract potential customers to your content. Here the main thing to focus is to write meaningful content so that the customer’s problem/query is resolved through your content because any customer is bound to be influenced by the quality of content available. 

  • EMAIL MARKETING :

Email Marketing is using Email as a tool to market/promote your products or services. This can be used for personalized communications with potential customers and helps maintain their trust in the long run. This is also one of the most cost-effective marketing channels.

  • MOBILE MARKETING :

Mobile marketing is an advertising activity to promote products and services via handheld devices such as Smartphones or tablets. It is quite affordable compared to other marketing channels. 

  • AFFILIATE MARKETING : 

In affiliate marketing an affiliate will promote products/services and in turn receives certain commission if the affiliate makes a sale. The affiliate will share the details of the product on any online platforms like Social Media channels , blogs, websites etc. in order to make sales. 

  • SOCIAL MEDIA MARKETING (SMM) :

Social media marketing is the process of using Social networks in order to promote product/ services.

The most commonly used Social Networking sites are Facebook, Instagram and Twitter. This marketing channel helps connect with existing customers easily and also get new customers.

I shall be explaining what all of the above terms mean in-depth in my upcoming articles. 

WHAT NEXT?

Well, now that we know what Digital Marketing is about and all the components that fall under it, the next step is to learn all of these one by one both theoretically and practically.

What I mean by that is, along with learning what these are like their definitions, types etc. it is very much important to implement these in our own self hosted WordPress blog to understand them even better. 

In my next article I will teach you all about WordPress blogs, how you can start one and begin your Digital Marketing journey. Stay Tuned! 

Thank you for reading the article. Until next time. Peace.  

About the Author

Sri Raksha

Hello everyone. My name is Sri Raksha. I am an Engineer, Passionate Photographer, Business enthusiast and also a Digital Marketer. I shall be posting related articles on my website, preferably once a week. Feel free to check them out. :)

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