Digital Marketing Blogpost series – 1 : Find your Niche

Hello all, welcome to my blog. Here I will be writing articles related to Digital Marketing every week. For the very first week of Digital Marketing blogs, I will be writing what Digital Marketing is about itself. As it is very important to understand the basics of Digital Marketing first before we can step into it in-depth.

Many of you here might be aware of what marketing is right? Just in case you don’t, you can refer to the article here. Now getting back to the point, let’s see what exactly is Digital Marketing. 

Digital Marketing can be simply referred to as Advertising /Marketing your products or services using any digital medium. The digital medium can be your website, any search engine, social media platforms, or via emails.

As the majority of the world’s population is on the internet these days Digital Marketing can be a great way to reach people.

It may sound pretty easy. But, you need to be aware of the market, the demand in the market, different ways of digital marketing like SEO, Social media marketing, Email Marketing & many more, & also need to learn to use certain tools in order to target and reach the correct audience. 

With Digital Marketing becoming an enormous concept these days, you will have to stay up to date regarding the new emerging market base, updated versions of the Digital Marketing tools, etc.

But for this article, I will speak about what is Niche first, as, that will form the very basic foundation for you to begin as a digital marketer.

In order to start as a digital marketer, you first need to be thorough with the marketing concepts. Because understanding the essence of Marketing is very necessary. Once you are done, the very next and most important thing to do is to find your niche.

Now you might be wondering what is a niche right? Let me tell u in the most simple way. The focussed area in the market for your business is your niche. For example, Photography, Finance, Health & Fitness, Fashion, Beauty, Agriculture/Agribusiness, etc. But to start with, choose a very narrow niche. That means, just choose one field under your main niche.

For example, if I take Photography as my niche ( as my talent and passion was in this field), I have too many categories coming under it. Say, Street Photography, Wedding Photography, Portrait Photography, Maternity Photography, Mobile Photography, Editing and so much more to say about different types of cameras available, different lens attachments for those, etc. 

If u ask me what I would choose to make some content to start my Digital marketing journey, I choose Mobile photography to start with. As it is quite in demand these days and also, almost all of us have a smartphone with very nice cameras and all of us would like to click and edit pictures to post it on our social media channels. So I choose that to reach out to people. Just like this, find what is in demand in the market and where your talent and passion lies in. Once you are sure of your niche, you will be good to go.

That’s it for this article guys. Thank you for reading my article. I will be posting the next article soon. Stay tuned.