No matter what industry your business is in, if you have a digital presence, which I suppose you do, then getting a High Quality Professional Photography related to your business is a must!
Not just Digital Presence, even in Traditional Marketing methods such as Posters, Flyers, Banners, Product Catalogue etc. high quality images are a must.
In this article I shall walk you through what a Professional Photography is, Why it is crucial for a business and also about the types useful for a business.
WHAT DO YOU MEAN BY PROFESSIONAL PHOTOGRAPHY?
Professional Photography is one where the pictures taken are not only of High Quality but also aids in conveying your business’s ideas and messages.
You could use these photographs across all the platforms your business exists.
WHY YOUR BUSINESS NEED A PROFESSIONAL PHOTOGRAPHY?
Let’s say your website & your social media pages have started getting some visitors. If your Website & Pages have low quality pictures then it might not look so appealing to the customers. Also, if you happen to use a lot of stock images then your content may not feel authentic or trustworthy at all.
So, if you want to gain the customer’s trust and also maintain the authenticity of your business, it is very crucial to invest in Professional Photography.
Professionally taken Photographs has its own benefits over randomly taken ones. Let’s take a look at them below.
- Helps build your Brand :
This is one of the easiest ways to connect with your customers/clients. Whether they visit your website or Social Media pages, they are sure to check the images.
As they say “First impression is the best impression“. So make sure your customers feel the same.
If the images you have uploaded is original, professional and clear then the customers are more likely to connect with you.
This not only helps in getting customers, but also on getting prospective clients or investors to your company.
- Uplifts the visual Identity of your brand :
Instead of using Stock Photographs to represent the identity of your business, upload the actual images of your Company’s Buildings, the products you sell, the infrastructure, your staff members etc.
As said earlier it not only feels authentic, your transparency will definitely impress your customers helping them trust you.
- Separates you from your competitors :
Using Professional photographs distinguishes you from your competitors in turn helping you stand out from the crowd.
More authentic your Brand feels, more customers your company gets.
- Stock photography feels impersonal :
When you are just setting up your business by creating a website, social media handles and are trying to promote your brand in all possible ways, you might not have enough budget to hire a professional photographer to click some Awesome, Creative images to represent your brand.
The most affordable way would be to use stock images which closely represents your brand across your platforms.
That’s fine and understandable too. But as and when your business start making some profit, use a certain percentage of it and hire a professional photographer immediately.
Get some creative photographs taken that represent your brand. Use them in your upcoming content and don’t forget to replace all the stock photos in your previous ones.
- Professional Photos are crucial for product based companies :
If you sell Physical products, then having professionally clicked photographs are super crucial for your business.
Whenever a customer visits your website to browse through your products, the main thing they will consider is “How the product looks?”, “Is the colour bright enough?”, the patterns, texture of the products etc.
The majority of the answers for the above question lies in the image you upload. The more clear and high quality your image feels, more inclined the customers are to buy them. This is because the image would look so appealing the customer can’t help but make a purchase.
But, if you simply just upload some low quality pictures of your product or upload no image at all, the customers won’t seem interested to make a purchase even if your have very neatly & clearly described your product or even have some discounts on them!
So don’t neglect a Good Product Photography.
TYPES OF PHOTOGRAPHY FOR A BUSINESS :
- PRODUCT PHOTOGRAPHY :
As the name says, Product Photography is taking Professional Photographs of the Products your business sells. You can use these photographs in your Social Media pages, Brochures, Posters, Product catalogue etc.
Product Photography is not just taking High Quality photos of your product. It’s more about creatively expressing how this product aligns with the vision & mission of your company and making the customer understand how the product is good fit in their lives.
- PROFESSIONAL HEADSHOTS :
No matter the Business Professional you are whether a CEO, Managing Director, Interior Designer, Chef or even a Freelancer, a Professional Photograph is a Game Changer for your business.
Through these photos people will get to know you better, learn more about your ideals, vision and about your company which in turn develops a sense of trust in them.
Make sure to be just who you are always while getting a professional headshot. No need to exaggerate anything about yourself or about your company. Keep it Real!
You may use these headshots either in your website specially in the About section or use it as a Display Picture in your Instagram, Facebook pages or your LinkedIn Profiles.
- EVENT PHOTOGRAPHS :
When you are organising any event in your company or maybe while attending one, do get some nice Photographs clicked.
It can be any event ; A Business meet, Workshops, Success Meet, Press Meet about any new launches from the company, your employees celebrating festivals together or just about anything, Make sure get some Awesome Photographs and even Videos taken.
These photos not only give a good impression about your company but also make people feel that working in your company is enjoyable as well. This immensely helps when you want to hire more people to your company or finding new clients/investors etc.
- CLIENT INTERACTION :
The images of your business personnel interacting with your customers creates an impression that you don’t take your customers for granted.
This way they will not hesitate to contact your company for any queries and will be more open to giving positive feedback about your company.
Not only on social media or your website, you may even use these images in events or press meets while presenting about your company.
- ARCHITECTURE & ENVIRONMENT :
Just having pictures of your products, client interactions, or any of the above mentioned points wont be sufficient. Go on, get some beautiful pictures of your Company’s Building as well.
Show the infrastructure being used.
Have a Great view from your office space? Show it as well.
Have a favorite corner you are obsessed with? Flaunt it.
Also show how well the office has been organised.
Have some cool spots around the office, inform people about it as well.
Post some cool content around these on social media with some Awesome images to grab your follower’s attention.
Now I am sure you have got a clear idea about why Photography plays a crucial role in your business.
What are you waiting for? Hire a Professional Photographer and get some Awesome photographs clicked and take your business ahead.
Do let me know what you felt about the article.
If u have any questions regarding this topic feel free to drop them in the comments. I’ll try my level best to answer them.
Thanks a lot for reading till here. If you found any of my articles useful, feel free to share them. Peace.